Josh partners with BQ Prime to power Business Insights through short video formats

Josh, India’s fastest growing and most engaged short video app, has partnered with India’s leading business and financial news brand, BQ Prime (formerly Bloomberg Quint) to provide news and content informative to its users. As part of the year-long strategic partnership, Josh has integrated BQ Prime with its platform to make its reporting on business and related topics available in engaging video formats.

Through this collaboration, Josh users will be able to access BQ prime business information, including analytics on finance, stock markets, economics, politics, law, and more. on the app. The partnership will allow both companies to democratize access to credible business and economic information by leveraging the power of short video content.

Sunder Venketraman, Head of Content and Creators Ecosystem, Josh said, “At Josh, we have always strived to provide access to diverse and quality content to our large user base. Today’s AudiPeople, especially young people, are driven and passionate about the content they consume and depend on digital media for easy access to informational content. To meet this evolving user need to consume news in engaging formats, we are pleased to welcome BQ Prime to Josh. The partnership will provide our users across the country with seamless access to business news and allow them to stay in touch with the latest news updates in a snackable video format.
Niyati Rajput, Head of Growth and Subscriptions, BQ Prime
said, “At BQ Prime, we are committed to providing analytical and insightful coverage on economics, business, politics and more for our readers. As short form content grows in popularity, it gives us the opportunity to engage with audiences in new formats and make news easy to access and engaging. We are excited to bring our curated news to Josh users and reach a large user base across the country.

Josh users can now follow BQ Prime and get updates on the latest news on their feed. The partnership is another step towards Josh’s efforts to bring high-quality, informative content to meet the diverse content needs of users.

Rosemary C. Kearney