Microsoft’s Massive Power Apps Ambition: Is This Their Next $10 Billion Cloud Business?

It’s no secret that Microsoft has an ambitious vision for Power Apps, the low-code/no-code development platform that’s a key part of the Power Platform. But some within the company have reportedly floated a more specific goal for Power Apps in recent weeks: making it the company’s next $10 billion cloud solution.

Microsoft wouldn’t comment on the figure, which has been shared with some partners in recent weeks. A specific slide stated, along with the financial goal, that “Power Apps will become the de facto, global development platform for all line-of-business app developers.”

Other chain pros we reached out to didn’t hear this or any dollar values ​​Microsoft listed. But the broader focus of Power Apps and Power Platform as a whole should come as no surprise, especially to Dynamics 365 and Power Platform professionals.

Where will growth opportunities emerge?

Aside from the possibility of a large acquisition, the growth of Power Apps and the broader Power Platform begins with its current champions in the customer base and partner channel. They range from developers and solution architects to functional consultants to IT managers and fearless, tech-savvy workers in other roles. While many of them work with a Dynamics product, many others do not and come from a SharePoint, Office or other environment.

The inaugural 365 Power Up event in Tampa, Florida on February 22, a free, one-day event hosted by MVPs and other experts, offered insight into ways Power Apps can grow: best practices for development, use of Azure services, license strategy, integration with Microsoft proprietary applications, creation of low-code applications, etc.

Many awesome ideas and creations presented to the community are still in their early stages. Issues such as licensing, application lifecycle management, market dynamics, and a lack of trained practitioners could continue to limit growth for some time to come.

Here are some observations from the event that could speak to both the promise and the challenges of the Power Platform:

The current licensing model: tempting but disturbing

Rosemary C. Kearney